Critical Practice – Deepfakes

(Draft 1 – as of 29/05/2024)

How can Artificial Intelligence or Computer-Generated Imagery spread misinformation on TikTok and how to combat the spread?

(Research Title has since then been updated to “HOW DEEPFAKES CAN SPREAD MISINFORMATION ON TIKTOK AND HOW TO COMBAT THE SPREAD“)

Abstract

The rise of social media platforms like TikTok has revolutionised communication and information sharing. However, the widespread rise of Artificial intelligence (AI) and easier access to Computer-Generated Imagery (CGI) has led to concerns of misuse. CGI enables the manipulation of reality, making it difficult to distinguish between genuine and fabricated content. And AI, like OpenAI’s recently revealed “Sora”, can completely generate somewhat convincing video content from nothing but text prompts. These tools can be used by bad actors to disseminate misinformation. And the algorithm-driven nature of TikTok amplifies the reach of misleading videos, potentially influencing public opinion and inciting harmful actions. Combating the spread of CGI-altered misinformation requires a multi-pronged approach, encompassing digital literacy education, regulatory measures, and technological advancements to detect such content. By addressing this issue, we can preserve the integrity of online information sharing and promote a more informed digital landscape.

References

CGI used in Tiktok to trick the viewers in a light-hearted but fabricated content.

https://www.nicematin.com/faits-de-societe/non-uber-ne-propose-pas-des-courses-en-jet-prive-depuis-laeroport-de-cannes-856143

Darker side of “Deepfakes”

https://edition.cnn.com/videos/business/2021/03/02/tom-cruise-tiktok-deepfake-orig.cnn-business

@socialamour

The rise of CGI has caused a few brands to creatively redefine their advertising and we think the results are pretty incredible. Here are some of the best CGI ads we’ve seen so far! If we HAD to pick a favourite it would probably be @Jacquemus . They are absolutely killing it at implementing these deep-fake ads into their marketing strategy! Let us know which CGI ad is your favourite? #cgi #deepfake #FOOH #fauxOOH #viralvideos

♬ original sound – Ian Asher

Deepfake presidents used in Russia-Ukraine war

https://www.bbc.co.uk/news/technology-60780142

Solution

https://www.cogitatiopress.com/mediaandcommunication/article/view/3494